9 TIPS FOR FUNDRAISING
ON SOCIAL MEDIA

Social media can be a powerful fundraising tool with the right strategy in place. Here are a few tips to help you solicit donations via your social media accounts.

1. Status Updates

Status updates are easy. They are the bread and butter of telling your network what you are up to. As a fundraiser you should be posting an update fairly regularly, and you posts should always have your personal fundraising page url included in the message. Maybe you’ve had a big donation, or gone for a particularly hardcore training session – it could be anything, but keep your updates fresh and interesting.

2. Dress Your Profile

Upload a new profile or cover photo with something related to our event (a picture of you training or a Best Buddies logo) and add a link to your donation webpage in the image description.

3. Share Official Best Buddies Challenge Content

Follow our official event accounts and share our posted content followed by a personal message and link to your donation webpage.

4. Post Photos

Make sure you try and capture as much of your event progress on camera as possible and regularly upload training photos or other event related images.

5. Do Video. Seriously.

The barriers to creating videos have lowered so much, there’s literally no excuse to not to upload a clip about what you’re doing. Phones do video. My camera does video. I’m pretty sure the toaster will do video soon enough. Video is an extraordinarily powerful medium to get stories and concepts across to people quickly.

6. Use Hashtag #bestbuddieschallenge

Use hashtag #bestbuddieschallenge when posting and search for “#bestbuddieschallenge” to get a look at what other people are posting and sharing.

7. Create a Facebook Group

If you are on a team for our event, consider making a Facebook Group for communicating with your teammates. Get some forum discussions going and keep the conversation lively. Groups are also great for sharing fundraising ideas and synching up with training partners.

8. Use Facebook Messenger

The internal messaging system in Facebook is really powerful and can be a great tool for soliciting donations to people that you might not have an email address for.

9. Say thanks. A lot!

Posting thank you notes is not only a great way to thank your donors, but it also encourages and reminds others to donate as well.

9 TIPS FOR FUNDRAISING ON SOCIAL MEDIA